| |
Metaphor & Public Communication:
Metaphors are often used in ordinary speech, film, advertising and other forms of communication. Certainly, they are an integral element of any formal speech or text, chosen by the speaker or author to communicate with the audience.
When most books on speech criticism study speeches by western speakers, this book provides an Asian perspective by analyzing speeches made by the past Prime Ministers Goh Chok Tong and Lee Kuan Yew, delivered at crucial moments in Singapore’s history.
Comprehensive and well written, this book is not only for the student of persuasion, rhetoric and communication, it is also intended for readers interested in finding out more about Singapore’s tumultuous history and how its leaders have made her what she is today.
|
|
